Privacy Policy — PeelUp (Pakistan)
Last updated: 15 September 2025
This Privacy Policy explains how PeelUp (“PeelUp,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information in Pakistan when you browse our website, place an order for dehydrated/dried fruits, or interact with our customer support. By using our services, you consent to the practices described here.
1) Who we are & scope
PeelUp is a Pakistan-based online brand for premium dehydrated and dried fruit snacks. This policy applies to information collected through our website, checkout pages, official social media accounts we manage, and customer support channels (email, chat, phone). It primarily applies to users in Pakistan and is governed by the laws of Pakistan.
2) What we collect
Information you provide
Identity & contact: name, email, phone (optional).
Orders & delivery: billing and shipping addresses, order details, notes.
Support & feedback: product reviews, inquiries, warranty/return requests.
Marketing choices: newsletter opt-ins, contest entries, survey responses.
Information collected automatically
Usage data: pages viewed, items added to cart, referring pages, timestamps.
Device/technical: IP address, browser and device type, operating system.
Cookies & similar tech: small files used to run the cart/checkout, remember preferences, and understand site performance (see Cookies below).
Information from third parties
Payment processors: payment status/confirmation (we do not store full card numbers).
Delivery partners: shipment tracking updates and delivery confirmations.
Analytics/ads partners: aggregated insights about campaign performance.
3) Why we use your information
We process personal information to:
Fulfil your orders (process payments, ship products, manage returns/refunds).
Provide support and respond to questions or complaints.
Operate, secure, and improve our website (debugging, analytics, fraud prevention).
Send transactional messages (order/shipping confirmations and service notices).
Offer marketing about PeelUp products only with your consent or as permitted by law; you can opt out anytime.
Comply with legal obligations (tax/accounting) and enforce our terms.
4) Legal context in Pakistan
Pakistan does not yet have a single comprehensive personal data protection law. We therefore rely on applicable Pakistani laws—including cybercrime and electronic communications provisions—and commit to internationally recognised privacy principles (transparency, purpose limitation, data minimisation, security, and user choice). If a comprehensive data protection law is enacted in Pakistan, we will update this policy and our practices accordingly.
5) Cookies & similar technologies
We use:
Essential cookies to run core functions (e.g., sign-in, cart, checkout).
Analytics cookies to understand website performance and product interest.
Preference cookies to remember settings (e.g., language).
Where required, we will request your consent via our cookie banner. You can also manage cookies in your browser; blocking some cookies may limit site functionality.
6) Payments
Payments are processed by secure third-party gateways (for example, local or international card/mobile wallet providers) that comply with applicable security standards (e.g., PCI-DSS). PeelUp does not store full payment card numbers. We receive only the information necessary to confirm your payment and fulfil your order.
7) Sharing your information
We do not sell personal information. We share it only with:
Service providers acting on our instructions—payment gateways, hosting, analytics, customer messaging, and delivery/courier partners.
Professional advisers (legal, audit, accounting) where necessary.
Authorities when required by law or to protect our rights, users, or the public.
We require service providers to protect your data and use it only for the services they provide to us.
8) International transfers
Some partners (e.g., cloud hosting, analytics, or payment processors) may process data outside Pakistan. Where this occurs, we take reasonable steps to ensure comparable protection (contractual safeguards, need-to-know access, and security controls).
9) Your rights & choices
Subject to Pakistani law, you may:
Access the personal information we hold about you.
Correct inaccurate or incomplete information.
Delete your information, subject to legal/operational needs (e.g., tax records).
Object to marketing and withdraw consent for optional cookies or promotions.
To make a request, email peelup25@gmail.com with the subject line “Privacy Request – Pakistan”. We may ask for information to verify your identity. We aim to respond within a reasonable time.
10) Data retention
We keep your information only as long as needed to provide services, comply with legal and tax requirements, resolve disputes, and enforce agreements. When no longer required, we will delete or irreversibly de-identify it using reasonable measures.
11) Security
We employ administrative, technical, and physical safeguards designed to protect personal information against unauthorised access, loss, misuse, or alteration (e.g., encryption in transit, access controls, logging). No method of transmission or storage is completely secure; please use strong, unique passwords and contact us immediately if you suspect unauthorised activity on your account.
12) Children’s privacy
Our website and products are not directed to children under 13, and we do not knowingly collect their personal information. If you believe a child has provided personal data, contact us so we can delete it.
13) Links to third-party sites
Our website may contain links or integrations (e.g., payment pages, social media). These third parties have their own privacy practices; we encourage you to review their policies. PeelUp is not responsible for their content or handling of data.
14) Changes to this policy
We may update this policy to reflect changes in law, technology, or our practices. When we make material changes, we will post the updated policy here with a new “Last updated” date and, where appropriate, provide additional notice (e.g., email or banner).
15) Contact us (Pakistan)
Questions or requests about this Privacy Policy or your personal information?
Email: peelup25@gmail.com
